Rather than delegating marketing to one department, B2B companies who orient their entire business around marketing will thrive. In the McKinsey Quarterly article, “We’re all marketers now,” the authors (Tom French, Laura LaBerge, and Paul Magill ...

With the right planning, B2B marketers can use trade shows to speed up the sales cycle, reduce the cost of sales, and reach customers, prospects and even “hidden buyers.” In an article by Margit B. Weisgal, President and CEO of the Trade Show ...

SUMMARY: Making social media part of the B2B marketing strategy can be a challenge. One notable use of this channel is lead generation, which can be done effectively when connecting social media with an overall content marketing strategy.

With online consumption in Canada expected to reach $51 billion by 2016, according to a report commissioned by Google, major North American retailers and B2B brands serving the Canadian market have engaged Acquity Group to design elegant yet ...

Solutions marketing—an approach that focuses on offering a combination of products and services to help solve unique customer problems—is being embraced by all types of b2b marketers. But not everyone understands what it is or how to do it.